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Dell Technologies

 Dell Technologies “Generation AI” Digital Campaign

A new generation of devices made for a new generation of users. Welcome to the a new era of productivity and creativity. Welcome to Generation AI.

There are two kinds of people. People who embrace the now and people who are going to later. This is about the people who challenge the status quo before breakfast. The people who know failure is just a part of success. The ones who dare to zig where others zag. The real innovators of right now: Generation AI.

Director: Dylan Knight

CD: Shane McGuire

AD: Luke Woody