senior copywriter
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Dell Technologies

 “A giant hot dog in the Austin Airport”

As someone who has been working on airport OOH for years, this was a huge win for my partner and I. Dell Technologies offers an impressive portfolio of products and services for B2B, B2C and everything in-between. What do all these people have in common? They like hot dogs. So one of the more relatable, memorable and conversation-stirring billboards was born in Spring 2025.