senior copywriter
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USAA

 USAA “Pet Names” Digital

What’s better than puppies and kittens? Agency-sourced pets as the stars of USAA’s first campaign promoting pet insurance. Duh. From social videos to CRM, we sourced the cutest of the cute pets to tell our story.

Our pets were so cute that one email alone generated 4x as much business in one week and overall the campaign drove a huge increase in traffic.