senior copywriter

Dell: G Series Gaming Laptop

Dell Gaming “The Arcade” Digital

A gaming laptop is meant to transport you to another world. ​But with a system that has an ownable style like this, ​it creates the world around itself.

The G Series took on a new design theme with this launch — Neo Analog — to celebrate the retro aesthetics in modern formats and to bring a more tactile, fun and youthful look to the G Series.

2024 GOLD ADDY WINNER ELEMENTS OF ADVERTISING: ANIMATION, FX OR MOTION GRAPHICS

Team

Production partner: Laundry

Creative Director: Paige Gregory

Art Director: Lily Kowalski

Addtional Team: Joe Welbes, Gissel Lagunas