senior copywriter
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Genesis Women's Shelter & Support

Genesis Women’s Shelter “Be Her First Step” Pro Bono 360 Campaign

Ad 2 Dallas’ 2018 public service client Genesis Women’s Shelter asked for an awareness campaign to unite DFW to inspire the beginning of the end of domestic violence. We presented two creative campaigns to the client and they chose '“Be her first step”.

Production: Lucky Post

Press: https://www.shootonline.com/video/lucky-posts-sai-selvarajan-directs-edits-be-her-first-step%C2%A0-genesis-womens-shelte

https://www.lbbonline.com/news/genesis-womens-shelter-supports-be-her-first-step-wins-national-competition

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