Bonton Farms

Bonton Farms “Redefine Community” Pro Bono 360 Brand Campaign

This project was my intro to creative direction. The work was created off-the-clock, free of charge and totaled up to a campaign value of $729,597.28. With Ad 2 Dallas, we presented this as a case study at the AAF’s ADMERICA National Public Service Competition and took home 2nd place in Hollywood...Florida.

2019 BRONZE ADDY WInner PUBLIC SERVICE CAMPAIGN

Press

• https://www.thedrum.com/creative-works/project/hype-bonton-farms-many-seeds-change

• https://lbbonline.com/news/spots-show-how-bonton-farms-is-sowing-the-seeds-of-change/

• https://sawt.co/news/article/Many-Seeds-Of-Change-Bring-Awareness-To-Bonton-Farms

• https://adsofbrands.net/en/news/dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms/835

• https://adchatdfw.com/dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms/

• https://creativepool.com/profile/242139/news/many-seeds-of-change-bring-awareness-to-bonton-farms--dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms.21631

Results

• 102 million impressions

• 30% lift in web traffic

• 13% lift in donations

• 10% ad recall lift

• Plus, fun comments like these…

Full team:

McKenzie Teng Creative Director
Christin Workman Creative Director
Kira Stearns Media Director
Ethan Bailey Media Strategist & Mentor
Chelsey White Account Director
Kelsey Damon Brand Strategy
Cali Thompson Digital Strategist

Parnia Tahamzadeh Art Director 
David Taylor Copywriter 
Adam Johnson Copywriter 
Labri Heaton Art Director
Brian Mauricio Copywriter

Stephanie Murdoch Mentor & Producer
Lucky 21 & Lucky Post Partner

Andrew Ryan Shepherd Director
Christina Childress Photographer
Sai Selvarajan Editor